Arima — Website Key Visuals
A visual system for Arima's product pages — turning abstract data tools into clear, on-brand hero banners.
Arima is a Toronto-based marketing intelligence platform that helps brands and agencies turn audience and market data into smarter media decisions — from planning to measurement.
The Challenge
Arima's product pages relied on generic graphics that failed to visually communicate what each product actually did. With multiple products sharing a similar look, users couldn't grasp each product's value at a glance.
My goal
Design a hero banner system where the top banner alone could signal what the service does — while keeping every page visually consistent under one brand identity.
Concept
Features
2D and 3D illustrations in Arima's brand colors.
System
Created a template system to organize blog, news, and case study thumbnails by category, keeping every asset consistent and on-brand.
Impact
User active time
↑
36%
[1]
Measured after updating the site's hero banners and features section.
[2]
Consistent branding Unified visual identity across all product pages.
Looking back
The system proved its value after launch: when the team needed a rolling event banner for the homepage hero, I could build it quickly using the same visual framework — no starting from scratch.
