CookieStack
Independently researched and designed CookieStack, a mobile app that saves and organizes online content through shareable links.
What is CookieStack?
CookieStack is a mobile app designed for archiving and organizing online content such as social media posts, Youtube videos, and articles from websites. User can manage their saved content by adding dates, tags, and notes. I was responsible for the entire UX/UI process, from research to prototyping.
Problem Overview
Users frequently come across vast amounts of video and text content on platforms like Youtube, social media, blogs, and articles. While many platforms provide built-in saving features, users often forget where they saved specific content or which platform it came from. This creates challenges in efficiently managing and organizing their saved media, notes, and links.
Project Goal
Create an archiving service to help users effortlessly store and manage content. Users can copy and paste links they wish to save and use the app as a personalized space for their information with customizable settings. This service provides seamless access and efficient content management through intuitive search features and tailored workflows.
Key Delivers
Saving Content
Sorting/Filtering
Content Reminder
Design Process
Research
I wanted to clearly understand how existing trends and solutions in the market are being provided. Additionally, I wanted to know the actual experience users have when it comes to saving content. The following are the two research methods I used to gather these insights.
Competitor Research
Most services fell into two categories: those with a simple feature set for easy usability and those with extensive functionalities that often led to a more complex interface.
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Based on the research findings, this project was designed to focus on core features by providing only essential and simple functionalities.
User Interview
I conducted online interviews lasting between one to one and a half hours. The interviewees were selected from individuals who consume content on platforms like YouTube, social media, and blogs for more than an hour a day, at least five days a week.
→ If a user doesn’t have many platforms, it’s not too difficult to look for media, but when there many, finding it again becomes challenging.
→ Users tend to save content even if it’s not immediately important to them. Later, they decide whether to keep or delete it based on its priority.
→ As the number of saved links or information grows, users want to organize them into categories.
Design Opportunities
User Persona
After conducting user interviews, I created personas to gain a clearer understanding of users’ goals and challenges. This process also helped in predicting user behavior and identifying patterns.
User Journey Map
By creating a user journey map, I gained a more structured understanding of how users consume, save, and manage content. This helped me identify where and what solutions should be provided at each stage of the process.
Task Flow
Task flows show the detailed steps users take to achieve specific goals, and this helped me create a user flow for the entire app and platform in the next stage.
1. Content storage process
2. Content management process in the app
Sketch & Wireframes
Based on the decisions made during the ideation process, I roughly sketched the screens according to the flow. This helped me identify areas for improvement within the user flow and refine the detailed aspects of the task flow.
Final Design
