Elysialab
Enhanced the eco-friendly, vegan brand image and optimized the packaging for international shipping.
Elysialab is a beauty brand specializing in lash perms, currently launched and available in both Korean and international markets.
The brand minimizes lash damage with an 8-step process while embodying values of eco-friendliness, veganism, and cruelty-free practices. I redesigned the packaging to ensure that users can experience these brand values directly through the product’s presentation.
To minimize waste, I designed box sizes to fit each product perfectly. Except for Step 5, which required a unique size, all other steps use identical box dimensions with custom sleeves for each product. The packaging features kraft boxes with minimal printing areas, and the sleeves are printed on recycled paper using soy-based ink. This design aligns with the brand’s vegan and sustainability values.
