Golden Ratio Icons: Endangered Species

Endangered animals were illustrated using the golden ratio and adapted into a themed design for zoo applications.

Role

Icon Sketches / Graphic Design

TYPE

Graphic Design

Year

2022

Role

Brand / Graphic Design

Type

Beverages, Branding

Year

2022

Endangered mammals and birds were designed as icons using the golden ratio. Their appearance and colors were defined for consistency, while highlighting each species’ unique traits to blend beauty with purpose.

Features & Similarities

Similarity and global color ensured visual harmony and consistency, enhancing aesthetic appeal and usability.

Similarities

  • Unified eye style

  • Circle structure of the animal using golden ratio proportion

  • Fill color with gradient

  • Rounded head

  • All animals are facing left

  • All animals are inside the badge

Global Colors

WHITE

PANTONE White / CMYK 0 0 0 0 / RGB 255 255 255 / #ffffff

PANTONE White / CMYK 0 0 0 0 / RGB 255 255 255 / #ffffff

RED/WARM

PANTONE 180 C / CMYK 17 90 89 6 / RGB 194 59 51 / #c23b33

PANTONE 180 C / CMYK 17 90 89 6 / RGB 194 59 51 / #c23b33

BLACK

PANTONE 296C / CMYK 91 76 55 68 / RGB 5 28 44 / #051c2c

PANTONE 296C / CMYK 91 76 55 68 / RGB 5 28 44 / #051c2c

BADGE BASE COLOR

PANTONE 302C / CMYK 100 74 40 33 / RGB 0 58 93 / #003a5d

PANTONE 302C / CMYK 100 74 40 33 / RGB 0 58 93 / #003a5d

Looking forward to work together.

Looking forward to work together.